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Susan Branchflower Appointed Chief Executive Officer of 11850 Directory Enquiries


11850 Directory Enquiries, Ireland’s independent directory enquiry service, has announced the appointment of Susan Branchflower as Chief Executive Officer of 11850.

Susan, who will be responsible for the strategic development of 11850, previously held the position of Head of Marketing at 3 Ireland, and also spent time as the Head of Customer Marketing at 3 UK.

Before this, Susan held the position of Head of Marketing of Video Networks Ltd, from 2000–2003, where she launched HomeChoice, the UK’s first interactive broadband TV service and managed the brand development. She has also held the positions of Retail Client General Manager at GE Capital Ltd from 1997–2000, Marketing Manager of Netcom Ltd from 1996–1997, Head of Marketing Development at BT Cellnet (now O2) from 1990–1995 and Group Product Manager for BT Mobile from 1986–1990.

Susan holds a BA (Hons) Business Studies degree with grade 2:1, marketing honours, from the University of Greenwich.


Editors Note:

11850 is Ireland’s original independent directory enquiry service. Celebrating its tenth anniversary of service, 11850 is committed to providing callers the highest levels of service, accuracy and courtesy. 11850 joined the kgb family of businesses in 2006. kgb is the world’s largest independent provider of directory assistance and enhanced information services.

11850 is market leader in text directory enquiries in Ireland and is the second largest voice directory assistance operator. Recognised as a leading innovator, 11850 was the first to introduce value added services such as free number textback, and remains the only DQ operator offering free search via the web.