It seems the luck of the Irish strikes again as The Pogues fight off worldwide competition with their song Fairytale of New York, as it is crowned the greatest Christmas song of all time! Shane MacGowan and Co ran away with the vote securing a whopping 71%, giving us Irish something to be proud of! Full Story...

14/12/2011

Nobody in Cork wants to be responsible for trapping Santa Claus or destroying his suit in dust this Christmas Eve it seems, as local chimney sweepers have been inundated with calls. Full Story...

08/12/2011

It seems the luck of the Irish strikes again as red hair claims the top spot as the most popular colour this season in hairdressers nationwide. Full Story...

23/11/2011

Mayhem has hit the streets of Dublin as the nation goes crazy with some early Christmas shopping. With presents getting smaller year on year as people tighten their belts, it seems everyone is eager to seek out the bargains as early as possible this year. Full Story...

17/11/2011

As the nation goes moustache crazy for the month for November, moustache idols ‘118’ and ‘50’ conducted a nationwide poll to see what other celebrities the Irish ladies consider to have sexy moustaches. Full Story...

08/11/2011

The sudden downpour this week sent Dublin into complete chaos. 11850 revealed they experienced record levels of calls on Monday and Tuesday from people in despair, calling for transport information. Calls for taxis alone went through the roof seeing an increase of almost 60% in just one day. Call for tow trucks also peaked dramatically as people were forced to abandon the cars and in the sea of madness. Full Story...

26/10/2011

11850 directory enquiries today announced details of its brand new, 12 month, TV advertising campaign. Featuring household favourites 118 and 50, the humorous and engaging ad campaign hits the airwaves from June 2nd. The new TV campaign represents a production commitment and media investment of almost €1 million. Full Story...

20/05/2011

11850 Directory Enquiries, Ireland’s original independent directory enquiry service has today announced its calls index results for the winter months. This index demonstrates call trends in the lives of Irish citizens for the past three months, and it appears the Irish people are going back to basics and enjoying the simple things in life. Full Story...

14/02/2011

According to a Valentine survey by 11850, Ireland’s original independent directory enquiry service, MTV beauty Laura Whitmore is Ireland’s most sought after lady when it comes to a hot date! According to the poll, 26% of Irish men said they would request Laura’s number from 11850 to ask her on a Valentine’s date. Full Story...

09/02/2011

11850 has seen a surge in calls throughout the month of January for numbers such as counsellors and financial institutions as the nation try to deal with their January blues and money worries. 11850 sees a seasonal increase in calls for these services annually, but the surge this year has been exceptional, reflecting the unprecedented stress our country has faced at the hands of the political turmoil in Government in the last month. Full Story...

27/01/2011

11850 Directory Enquiries, Ireland’s original independent directory enquiry service has today announced its calls index for Autumn 2010. This index demonstrates call trends in the lives of Irish citizens for the past three months of the year, and it appears Ireland is on the cusp of a baby boom! As the cold dark nights set in and couples spend evenings getting cosied-up in front of the fire, it seems their thoughts are turning towards domestic bliss. Full Story...

06/12/2010

With the snow this week affecting roads and public transport, 11850, Ireland’s original Independent Directory Enquiry service, has seen call volumes increase substantially as people are battling the elements and trying to find their way home. Full Story...

03/12/2010

Looking at the most popular types of numbers requested each hour of a seven day period, and with further consumer research to back up the findings, 11850 Directory Enquiries, Ireland’s original independent directory enquiry service, can reveal that 52% of those surveyed have admitted to booking a last minute hotel room after a night out on the town! Full Story...

08/11/2010

Proving the Irish will never lose their sense of fun, the main thing on the minds of the nation this week is what terrifying threads they will be wearing this Halloween Weekend, as 11850 report a massive surge in requests for Costume Hire Shops Full Story...

28/10/2010

11850 Directory Enquiries, Ireland’s original independent directory enquiry service has today announced its calls index for Summer 2010. The index demonstrates call trends in the lives of Irish citizens over the summer months, and it is evident that, although foreign holidays were not on the cards for many this year, those spending staycations in Ireland made the most of what the country has to offer! Full Story...

16/09/2010

11850 Directory Enquiries, Ireland’s original independent directory enquiry service has today announced its calls index for Q2 2010. This index demonstrates call trends in the lives of Irish citizens for the three months of the second quarter of the year. Compared to this time last year, it appears the nation have had enough of being frugal, and coming into the summer season have decided to loosen the purse strings, let their hair down, and have some fun! Full Story...

01/07/2010

Just like all the greats – Take That, Boyzone and Britney – 118 & 50 are back by popular demand! The new campaign shows the original 118 & 50 – in their old-school tracksuits, crazy ginger hair and taches – showing off their niftiness in a selection of creative 10 second TV ads which is due to go on air on the 26th April. Full Story...

22/04/2010

11850 Directory Enquiries, Ireland’s original independent directory enquiry service is pleased to announce that they are the new official sponsors of ‘Timechecks’ on Today FM, effective from the 1st March. Full Story...

23/02/2010

According to a survey by 11850, Ireland’s original independent directory enquiry service, Caroline Morahan is Ireland’s hottest commodity when it comes to attractive women. When asked if they could request the number of one Irish celebrity to ask out on a Valentine’s date, and if they’re lucky wake up beside them, 33% of Irish men said they would request Caroline’s number from 11850. Coming in a joined second favourite were TV presenter Sharon Ni Bheolain and model Rosanna Davidson. Full Story...

11/02/2010

Although Ireland is in the midst of a recession, with many cutting their spending on basic necessity items, and with the 2010 Budget looming, it appears the nation is not planning on curbing spending over the Christmas period. Statistics from 11850’s October call variance report suggests that festive spending is already in full swing and may even be up on 2008 figures. Full Story...

01/12/2009

According to the August call variance report released by 11850, Ireland’s original independent directory enquiry service, the recession may have come as a blessing in disguise for all tummies and torsos. Full Story...

01/10/2009

Following a unique advertising partnership with TV3, 11850 are pleased to announce the success of this groundbreaking approach to innovative media buying. Full Story...

30/08/2009

A recent report issued by 11850 shows requests for numbers regarding creative pursuits seeing great increases Full Story...

29/07/2009

11850 Directory Enquiries, Ireland’s independent directory enquiry service, has announced the appointment of Susan Branchflower as Chief Executive Officer of 11850. Full Story...

28/06/2009

11850, one of Ireland’s most dialled numbers, completed a straight like for like comparison of call volume changes between corresponding periods eliminating seasonal effects to give an objective and compelling statistical measure for consumer sentiment, activity and influences bearing on the Irish economy. Download PDF

13/04/2009

History was made last night when RTÉ and Directory Enquiries number 118 50 transmitted the first live ad to air in Ireland. Full Story...

18/11/2008

Directory Enquiries number, 118 50 and RTÉ today announced they are to air the first ever live commercial in Ireland and the first ever live ad to be simulcast across TV, radio and online in any country in Europe. Full Story...

18/11/2008

Directory Enquiries number, 118 50 and RTÉ are to air the first ever live commercial in Ireland and the first ever live ad to be simulcast across TV, radio and online in any country in Europe. Full Story...

13/11/2008

118 50, the ‘nifty’ directory enquiries number has called on Irish mobile users to practise Safe Text. With 240 texts sent per second in Ireland and text related injuries on the increase, 118 50 has launched a campaign to advise people on how to text safely. Full Story...

23/06/2008

118 50, the ‘nifty’ directory enquiries number, today rang in the new year with details of its new advertising campaign, launched on the slopes in Serre Chevalier. Full Story...

06/01/2008

118 50, the ‘nifty’ directory enquiries number announced the launch of the first text directory enquiries service on the Irish market. Full Story...

01/01/2008