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50% of us will place a bet during Cheltenham

16th March 2012

Cheltenham is only a few days away now and 11850 are getting ready for the seasonal call volume uplift seen for betting shops across the country. In preparation they conducted a poll to find out who would be having a lucky flutter on the horses this year.

The results showed that the Irish fancy their chances at Cheltenham with over 50% of respondents claiming to not normally gamble but make an exception when it comes to Cheltenham. A further 36% of those surveyed fancy their chances to pick the winner; we hope the luck of the Irish prevails!

11850, Ireland’s original independent directory enquiry service will be expecting an increase in call volumes for people making the journey to the races—taxi, airports and hotels. Not forgetting the ladies, as looking the part is also essential, with call volumes for beauticians and hairdressers expected to see an increase this weekend in preparation of the festivities.

Remember for those that cannot make the trip over, 11850 can provide you with the number to your nearest bookie—you never know when you are on a winning streak after all!


Editors Note:

11850 is Ireland’s original independent directory enquiry service. Celebrating its tenth anniversary of service, 11850 is committed to providing callers the highest levels of service, accuracy and courtesy. 11850 joined the kgb family of businesses in 2006. kgb is the world’s largest independent provider of directory assistance and enhanced information services.

11850 is market leader in text directory enquiries in Ireland and is the second largest voice directory assistance operator. Recognised as a leading innovator, 11850 was the first to introduce value added services such as free number textback, and remains the only DQ operator offering free search via the web.